Yes, contextual advertising on Google, Yandex or social networks is the most effective way to reach potential customers, expand the audience that will know about your brand and products and may become your buyers in the near future.
But it doesn’t always sell.
Many mistakenly believe that as soon as you advertise, sales will fall. This is wrong. In fact, contextual advertising creates a field of potential sales, informing potential customers about your existence, increases your brand awareness, which can lead to sales in the future. Therefore, the effect of contextual advertising is always delayed in time. The period before the first sales depends on the degree of demand for your product or service in the market and its commercial attractiveness.
FOLKWEB web design studio specialists will make a detailed analysis of the competitive environment of your site, select the most suitable list of keywords for the project, develop effective advertisements, as well as banners for display in Google or Yandex.
All banners, keywords and ads are approved with the customer before launch. Thus, we achieve maximum harmony between the effectiveness of advertising and its compliance with the ideology of the advertised company.
During the entire period of the advertising campaign, we will modify ads taking into account competitive movements, achieving maximum efficiency from contextual advertising.
And you – to get more and more new customers and, of course, profit.