How to speed up the site? How to increase website loading speed? But who needs it and why?

All site owners and webmasters, sooner or later, are faced with the fact that their site is working sooooooo slow. Google continually writes that “Your site is slow, it’s inconvenient for users, and in general I’ll take points from you for such a behavior.”

Site speed is one of the important indicators by which Google looks at how user-friendly the site is, and whether it is worthwhile to raise this site to the top of the search Olympus or to leave it somewhere on 5-10 pages. That is why everyone wants to optimize sites. But not everything is so simple with this matter.

How to speed up your WordPress site

In general, the WordPress engine is very, very heavy. Even a clean WordPress site that is not covered with plugins and any add-ons is already heavy, like a weightlifter’s barbell. Add to this a dozen “plugins that are very necessary for the job,” and your site will look like a big rhino or even a blue whale.

As a result, webmasters creating sites on WordPress are embroiled in a difficult game, such a run in a circle. Having received 20 points of speed from Google Pagespeed, they begin to rush about in search of plug-ins for optimization of site speed. After having turned on auto-optimizers and minifiers, they are horrified to find out that the scripts of these same plug-ins continue to slow down the site with a sad, inhuman appearance.

What to do? After all, SEO-optimization of a site depends directly on the speed of its work. This means that today you can’t do without the speed of loading a site. How to speed up your site?

Tips for increasing the speed of the site from FolkWeb

In order not to torment you with long-playing reasoning, we will share what we actually came to when working with WordPress.

Oddly enough, you can speed up a site on WordPress if you approach this with your head and a sufficient supply of free time. Because you still have to dance around your site with a tambourine.

Plus or minus the sequence of actions to accelerate the site will look something like this:

  1. Ruthlessly remove plugins that you don’t really need. This is especially true for those that pull scripts from the outside. For example, Facebook Pixel, if you do not use it, or Google Maps, if there are no maps on your site. All sorts of translators, Hello Dolly, minifaires on minifaires, or 2-3 cache plug-ins that perform the same function. In the furnace! No regrets! And not just deactivate, but delete. The caching plugin should be left alone (for example, Total Cache), and it’s good if you configure everything necessary for minification and other compression things in it alone. This will save you a lot of external and internal requests, and therefore add speed to your karma.
  2. Delete images if you have so many of them on your pages. Sometimes the pages of sites resemble the Christmas tree, but who needs this? Leave only the most important, without which by no means. The rest is off the pages.
  3. Remaining images – pinch with services, for example tinyPNG. And fill already pinched back.
  4. Icons and other trifles combine into one sprite (how to use sprites, read on the Internet).
  5. On pages that do not need a special design, including the main page, put the AMP plugin , making them not just frisky, but mega-fast. But again, with his settings and work, you have to sweat a couple of days. True, then, these pages you will fly on PageSpeed ​​at 90-95 points.
  6. If you want, we bother, put the WebP plugin and pinch all the pictures of the site into the WebP format, which, according to Google, is smaller and more modern than traditional jpg. Although for me, this is all a myth.
  7. In addition, put the JetPack plugin and click on the checkboxes to speed up the site and lazy load images (lazy load). The plugin uses accelerated preloading of your images from its resources, which reduces the number of hits on the site. In essence, a pseudo-CDN service is obtained. Although if budgets allow, it’s better to rent a real DNS like Amazon and the like (CloudFlare is not recommended, since for us personally this thing worked very unstable and sometimes put the site on both blades).

Therefore, it is better not to include minification in Total Cache, but to entrust it to another respected plugin called Fast Velosity Minify. This plugin better and softer copes with the task, although it adds an extra process to your website work.

Also, do not forget to add OPcache, Memcache or Redis on the hosting. It will also speed up your site a bit.

If you did everything right then your WordPress will fly like a bird to the South. Although not as fast as sites on YII and other similar frameworks. Even Drupal with its crutches moves faster. Well, let’s not talk about sad things – WordPress step by step still goes in the direction of new solutions.

What does your website need to work quickly?

Summarizing all of the above, we can highlight the basic rule How to speed up the site – get rid of all that is superfluous. From unnecessary plugins, images, add-ons, extensions, all sorts of callbacks, consultants, attendance counters and other heresies. Of course, if they do not carry out any important strategic tasks for you.

From traffic counters and advertising plugins, Google Analytics, Google Tag Manager, and possibly Facebook Pixel are all you need. You can get rid of the rest. And yes, Yandex Metrics Webvisor in Ukraine, work extremely slow. Therefore, if you have already collected enough information about the behavior of your users, then we strongly recommend that you turn it off.

If this article was useful to you, share it with your friends. And do not forget to write in the comments about the successes with your project.

Regards to your projects, Team

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