Project overview
Set up and manage Google advertising with a focus on calls and online orders.
The objective was to configure and manage Google Ads for a confectionery store, with calls and online orders as the primary conversions.
Stages of work
- Analyse competitors
- Develop the promotion strategy
- Compile the semantic keyword core
- Correct website errors and improve landing-page relevance
- Write campaign advertisements
- Configure schedules, placements and negative keywords
- Set competitive bids
- Manage and optimise the campaigns
Outcome
Branded campaigns and competitor-search campaigns increased useful conversions by reaching people actively searching for relevant stores.
Project evidence
Screens, interfaces and performance evidence
Relevant capability
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