Senior-led growth marketing

B2B growth marketingthat fixes what blocks revenue

FolkWeb helps B2B, SaaS, technology and eCommerce teams solve unclear positioning, inconsistent pipeline, disconnected CRM journeys, inefficient acquisition, slow marketing operations and weak conversion.

We connect strategy, demand generation, lifecycle, automation, SEO, paid media, web and CRO around the commercial problem that needs to improve.

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StrategyDemandLifecycleExperienceFW

Senior, commercially focused support from diagnosis through implementation.

15+ years of senior experienceB2B · SaaS · eCommerceStrategy through execution

Proud to have worked with

Business problems

Where growth gets stuck

Growth usually gets stuck in strategy, customer acquisition, marketing operations or conversion.

Unclear positioning or go-to-market strategy, with B2B demand generation producing too little qualified pipeline.

Leads are lost between stages, while lifecycle marketing and CRM and marketing automation and AI workflows remain fragmented or manual.

The right buyers are not arriving through SEO and organic growth, while Google Ads and paid acquisition cost too much or convert poorly.

The website or eCommerce experience limits growth, while conversion optimisation and analytics are not turning enough traffic into revenue.

Our services

How we help your business grow

We help B2B, SaaS, technology and eCommerce companies improve pipeline, customer acquisition, conversion and revenue. Our growth marketing services cover go-to-market strategy, B2B demand generation, CRM and lifecycle marketing, marketing automation, SEO, Google Ads, web design, eCommerce and conversion rate optimisation.

Go-to-Market Strategy & Growth

We clarify positioning, target customers, offers and priorities, then build a practical growth plan focused on pipeline and revenue.

B2B Demand Generation

We build campaigns, content and conversion paths that reach the right buyers and generate more qualified opportunities for your pipeline.

Lifecycle Marketing & CRM

We organise CRM stages, nurturing, onboarding and retention so fewer leads and customers are lost between stages.

Marketing Automation & AI

We automate CRM updates, lead routing, campaign workflows and reporting so your team works faster with fewer manual tasks and errors.

SEO & Organic Growth

We improve technical SEO, content and search targeting so the right buyers find your business and more organic traffic becomes enquiries.

Google Ads & Paid Acquisition

We optimise Google Ads, PPC, tracking and landing pages so less budget is wasted and more spend generates qualified leads.

Web Design & eCommerce

We design and build websites, landing pages and eCommerce experiences that make your offer clear and help more visitors convert.

Conversion Optimisation & Analytics

We find where visitors drop out, improve pages and funnels, and test changes so more existing traffic turns into leads and revenue.

Case studies

See what this looks like in practice

Explore real examples of our SEO, Google Ads, web design and eCommerce work, including the problems we addressed, what we changed and the results achieved.

View all work

SEO & Organic Growth

Immigrantinvest Website Promotion

Immigrantinvest

Web & eCommerce

Wooden Furniture Online Store

Furniteco · Estonia

Paid Acquisition

Google Ads for a Confectionery Store

Online confectionery store

SEO & Organic Growth

Financial Company Website Promotion

Financial company

Web & eCommerce

Confectionery Shop Website

La Conditerra

Paid Acquisition

Google Ads for a Travel Company

Travel company

Selected results

Results from the experience behind FolkWeb

Across senior marketing roles, this experience has delivered measurable improvements in organic acquisition, online sales, paid acquisition and pricing.

01400%

Organic acquisition growth

025×

Online sales growth

03300%

Paid acquisition growth

0415–20%

Average selling-price improvement

These figures come from selected senior professional experience and are separate from FolkWeb client case studies.

How we work

What happens when we work with you

We start with the business problem, identify what is blocking growth, agree what needs to change and focus execution on measurable commercial improvement.

We identify what is holding growth back

We review your goals, positioning, acquisition, customer journey, data and current marketing activity to find the problems that matter most.

We agree what to fix first

We turn the findings into clear priorities, practical actions and measurable objectives so effort goes where it can have the greatest commercial impact.

We implement the changes

We work on the strategy, campaigns, CRM, automation, SEO, paid acquisition, website or conversion journey required to address the problem.

We measure what improves

We track the relevant commercial signals, learn from the results and adjust the work based on evidence rather than assumptions.

Why FolkWeb

Senior-led strategy with practical delivery

FolkWeb began in 2005 with web and web-application work built around functional design - solve the business problem first and avoid complexity that adds no value.

Today that principle extends across go-to-market strategy, demand generation, lifecycle and CRM, marketing automation, acquisition, web and conversion.

Work is senior-led, with specialists brought in where the scope requires them. The focus is a clearer commercial system and measurable evidence for what to improve next.

About FolkWeb

A closer look

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