FolkWebFOLKWEBcustomer growth
For established service businesses in Ireland

More qualified enquiries.Fewer missed opportunities.

Already have a website and customers, but not enough of the right enquiries? FolkWeb helps improve Google Ads, search visibility, landing pages and lead follow-up - without adding unnecessary marketing complexity.

Work directly with an experienced marketer to identify what is holding results back, fix the highest-value problems and measure what changes.

Request a Growth Review Explore Lead Generation
ReachEnquiriesFollow-upCustomersFW

Attract relevant buyers. Make it easy to enquire. Respond before opportunities go cold.

Based in Cork, Ireland 15+ years of senior marketing experience Clear scope, practical implementation
Where opportunities are lost

More marketing is not always the answer.

Before increasing your budget, find out where customers are being lost between the first click and the first conversation.

01

Google Ads spend brings clicks, but too few enquiries from people ready to buy.

02

Your website gets visits, but forms, calls or key service pages do not convert well.

03

Enquiries sit in inboxes, follow-ups are missed and there is no reliable lead tracking.

04

You cannot clearly see which marketing activities generate worthwhile opportunities.

What we do

Two ways to win more business from what you already have

Focused work on customer acquisition and lead handling. No oversized service packages or full website rebuilds unless there is a clear business reason.

01 Customer acquisition & conversion

Get more enquiries from the right customers

Improve Google Ads, the search pages people land on, enquiry forms and conversion tracking. Focus on lead quality, not traffic for its own sake.

Google Ads · SEO opportunities · Landing pages · Tracking
 02 CRM & simple automation

Capture and follow up with every serious enquiry

Make it easier to keep track of leads, respond promptly and avoid manual admin. Set up a practical CRM and automated reminders where they add value.

CRM setup · Lead routing · Follow-up reminders · Workflows
Selected work

Relevant project experience

Examples of search marketing and customer acquisition work. Each project has its own scope and results.

View case studies
Experience behind FolkWeb: selected senior marketing roles have delivered 400% organic acquisition growth and 300% paid acquisition growth. These are results from previous professional roles, not the FolkWeb client projects shown above.
Start with the right problem

A focused Growth Review before a bigger commitment

Find the most useful changes before spending more on campaigns, a new website or software.

We review your current website and acquisition journey, check how enquiries are measured and handled, and identify a short list of practical priorities.

  • A review of the current website and enquiry path
  • One priority acquisition channel, where access is available
  • Three to five prioritised opportunities to improve
  • A clear recommendation on what to fix first
A clear plan, tailored to your businessScope, deliverables and fees are agreed before work begins.
Request a Growth Review

For existing businesses with an active website and a defined service offer. Implementation is quoted separately.

A straightforward process

What happens next

01

Understand the numbers

Review your business goals, existing enquiries, marketing spend and current follow-up process.

02

Fix what matters most

Prioritise practical improvements with a clear scope rather than launching a large, unfocused project.

03

Measure the outcome

Track qualified enquiries, conversion and the time saved where reliable measurement is available.

Why FolkWeb

Experienced delivery. No unnecessary layers.

FolkWeb started with web and application projects in 2005. Today it applies the same practical thinking to acquiring customers, improving conversion and simplifying marketing operations.

You work directly with a senior marketer. Specialist support is brought in when a specific project needs it, with clear priorities and transparent scope.

More about FolkWeb
The first step

Find out what is costing you enquiries.

Describe your business, the type of customers you want and the problem you are trying to solve.

Request a Growth Review