Paid Acquisition

Google Ads Management & Paid Acquisition

Turn paid attention into qualified demand more efficiently

Google Ads management and paid acquisition across targeting, tracking, landing pages and budget optimisation.

When it matters

When Google Ads are wasting budget

Paid acquisition needs work when spend rises without enough qualified conversions, tracking is unreliable or ads and landing pages are disconnected.

The work can connect B2B demand generation, conversion rate optimisation and web design and landing-page development around the same buyer journey.

You may need this when

Spend is increasing but lead quality is getting worse
Campaigns are generating clicks without enough qualified enquiries
Tracking does not show which campaigns create real business value
Ads and landing pages are not working together to convert

What we do

What we can do across Google Ads and paid acquisition

We improve the account, targeting, creative, landing experience and measurement needed to use paid budget more efficiently.

Google Ads account, tracking and landing-page audit
Keyword, audience and competitor research
Campaign structure, ads and creative testing
Google Ads and paid social management
Landing-page and conversion improvements
Budget allocation, experiments and performance reporting

How we work

How we build and optimise paid acquisition campaigns

Establish a reliable baseline

We confirm what counts as a useful conversion, whether tracking can be trusted and where current spend and results stand.

Define the acquisition plan

We agree the audiences, offers, budget boundaries and commercial assumptions that should guide the programme.

Launch and manage with controls

We run the agreed campaigns within clear budget, quality and data checks so weak traffic or measurement issues are identified early.

Reallocate based on quality

We compare cost, conversion and downstream quality, then shift spend towards the parts of the programme that produce stronger commercial results.

Measurement

How we measure paid acquisition performance

We measure whether paid campaigns are generating qualified conversions at an acceptable cost and contributing to pipeline or revenue - not just clicks, impressions or platform-reported conversions.

Qualified leads or sales
Cost per qualified conversion
Conversion rate from paid traffic
Lead quality by campaign and audience
Pipeline contribution
Revenue contribution where attribution is reliable

Clicks, impressions and CTR remain useful diagnostic metrics, but they are not treated as success unless they lead to meaningful commercial outcomes.

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Related capabilities and guidance

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