Project overview
Reach Google’s top results for 50 commercial queries.
The objective was to reach Google’s top ten for 50 priority commercial searches for an upholstered-furniture store.
Stages of work
- Analyse competitors
- Complete a comprehensive SEO audit
- Develop the promotion strategy
- Compile the semantic keyword core
- Correct errors and improve usability
- Write and publish search-focused content
- Build relevant links
- Launch email distribution
- Establish and maintain social channels
Outcome
Organic traffic approximately doubled over eight months, with sales increasing in selected categories. The site continued to demonstrate steady growth in a highly competitive market.
Project evidence
Screens, interfaces and performance evidence
Relevant capability
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