Project overview
Reach Google’s top results for 20 commercial queries.
The goal was to reach Google’s top ten for 20 priority commercial searches for the confectionery store.
Stages of work
- Analyse competitors
- Complete a comprehensive SEO audit
- Develop the promotion strategy
- Compile the semantic keyword core
- Correct errors and improve usability
- Write and publish search-focused content
- Build relevant links
- Launch email distribution
- Establish and maintain social channels
Outcome
Organic traffic and associated sales approximately doubled during the first six months. After one year, organic traffic reached approximately three times the starting level.
Project evidence
Screens, interfaces and performance evidence
Relevant capability
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