Project overview
Increase the effectiveness of the company’s contextual advertising.
The travel company needed to improve the effectiveness of its Google advertising.
Stages of work
- Analyse competitors
- Develop the promotion strategy
- Compile the semantic keyword core
- Correct website errors and improve landing-page relevance
- Write campaign advertisements
- Configure schedules, placements and negative keywords
- Set competitive bids
- Manage and optimise the campaigns
Outcome
Click costs were reduced while calls and orders increased. The improvement came from attracting a more relevant audience and filtering unsuitable advertising placements.
Project evidence
Screens, interfaces and performance evidence
Relevant capability
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