Objective: To increase the effectiveness of contextual advertising in Google for a travel company website.
Stages of work:
Analysis of competitors.
Development of a promotion strategy.
Compilation of the semantic core of the project.
Finalization of the site for advertising (correction of errors, increasing the relevance of pages).
Writing effective ads.
Setting the display time, target sites, negative keywords.
Setting competitive rates.
Conducting advertising campaigns.
The effectiveness of advertising campaigns has been increased – the cost of clicks has been reduced, as well as the number of calls and orders (goals) has been increased. Such results were achieved due to increased influx of the target audience and proper filtering of advertising sites.
Want to increase the performance of your ads? Then we are waiting for your application in the form below: