Reach buyers with genuine intent
Review search terms, locations, keyword targeting, ad messages and spending controls. Build or refine Google Search campaigns around the services customers are actually looking for.
Google Ads & lead generation · Ireland
Google Ads that bring better enquiries, not just more clicks.
Reach people already looking for your services - and make it easier for them to contact you.
FolkWeb helps established service businesses improve Google Ads campaigns, landing pages and conversion tracking. The goal is qualified enquiries at a sustainable cost, without adding unnecessary marketing complexity.
For established businesses with an active website and a clearly defined service. Based in Cork; working with businesses across Ireland and Europe.
Where enquiries are lost
Paying for traffic is not the same as winning customers.
A campaign can look busy in Google Ads and still produce too few worthwhile sales conversations.
Before increasing spend, we look for the points where buyer intent, website experience and measurement stop working together.
- Ads appear for broad or irrelevant searches instead of genuine buying intent.
- Visitors reach a page that does not explain the offer or make enquiries easy.
- Calls, forms and meaningful conversions are missing or incorrectly tracked.
- Campaigns are judged by lead volume without knowing which leads become real opportunities.
Lead generation & conversion
Three improvements that work together.
We focus on the smallest useful scope for your business - usually better targeting, a clearer enquiry journey and more reliable measurement.
Make it easier to enquire
Improve the connection between an ad and the page it opens. Clarify the offer, calls to action, forms and contact paths. Make targeted changes instead of automatically proposing a website rebuild.
Know which enquiries are useful
Check Google Ads and GA4 conversion tracking, distinguish raw enquiries from qualified leads, and use sales feedback where available to guide future optimisation.
SEO opportunities may also be identified, but ongoing SEO is a separate scope. Read about SEO & organic growth.
How we work
Start with evidence, not a larger budget.
Clear priorities, agreed scope and measurable changes.
01
Review what is happening now
Understand your services, locations, current enquiries, campaigns and tracking. Identify the biggest obstacles to better lead quality.
02
Agree what to improve first
Define a focused plan, responsibilities and the measures that matter. We agree the scope, deliverables and fees before work begins.
03
Implement, measure and refine
Make the agreed changes, monitor conversions and qualified enquiries, then adjust targeting or landing pages based on what the evidence supports.
Selected Google Ads work
Relevant advertising projects.
Examples of paid search work in different sectors. Each project has its own scope; results are not presented as a forecast for your business.
Before you start
What working together looks like.
The focus is on practical improvements to an existing business, not an oversized marketing package.
- Do we need a new website?
- Not necessarily. We first look at the pages and enquiry paths you already have. A dedicated landing page or a targeted fix may be enough.
- Can you improve an existing Google Ads account?
- Yes. We can review current targeting, search terms, tracking and conversion quality before deciding whether restructuring is worthwhile.
- How do you assess success?
- We prioritise qualified enquiries and their cost, then use sales or CRM feedback where available. Clicks and impressions are diagnostic signals, not the end goal.
Your next step
Request a Growth Review
Find out what is costing you enquiries.
Tell us what you sell, where you want customers and what is not working with your current acquisition.
We begin with a short discussion to establish fit. Any detailed Growth Review or implementation is scoped and quoted before work starts.